As I have been Marketing Products & Services for the last 40 years and teaching Marketing and Export/Import for over 20 years, I am often asked:
What is Marketing?
I like to keep things simple so I will share with you what goes into Marketing. To be clear, actual Marketing is part of and embedded in all aspects of the different departments of a Company:
1- Define the Mission and Vision of the Company
Who You Are and Who You Want to Be When You Grow-up?
2- Identify your Value Proposition
Value has Nothing to Do with the 4P’s: Prod/Serv, Place/Distribution, Promotion, Price
3- Outline a clear Strategy- Plan of Action for your staff.
4- Figure out your Competitive Advantage
5- Create a Marketing Plan for your Business
Define a clear Target Market, Where/When/How to reach them
6- Devise a Clear Pricing Structures for the different Distribution Channels your Sales Team calls on.
Train your Sales Team, and Devise a Selling Process for them.
Yes, Sales falls under Marketing.
7- Developing Strategies and Relationships to attract new clients using non-digital media
8- Prepare a Promotional Plan for your business with Proper Messaging
9- Research and Recommend proper CRM platform, Email marketing/lead generation system and strategy based on your specific needs
10- Assess the Results of your Digital Marketing and make revisions accordingly
11- Plan for your Growth Stage:
Assist you in developing New Products/Services, Partnerships, and Alliances
12- Branding your Business & Packaging your Company
Packaging, Positioning & Branding work together
The last two steps are most importance for your Business to evolve and get to that Next Level.
My favorite question is: Who Do You Want to Be When You Grow-Up???
Understanding what that really is essential for actually attaining the Growth Stage.
Keeping it Simple, Above are basically the Core Marketing Services we provide to our clientele.
Contact Us for a free Consultation:
One Simple question, What is Your Strategy?
What Steps are Needed?
We help our clients who are Small Businesses, Solve their problems
and Grow their Business.
We Understand Your Needs and Share Your Dreams.
Contact us at: firstname.lastname@example.org